{"id":8024,"date":"2018-07-16T12:00:00","date_gmt":"2018-07-16T12:00:00","guid":{"rendered":"https:\/\/heliospectra.com\/blog\/mfn_news\/heliospectra-ab-expands-executive-team-with-vice-president-sales-and-marketing-and-vice-president-technical-services\/"},"modified":"2025-04-09T17:39:42","modified_gmt":"2025-04-09T17:39:42","slug":"heliospectra-ab-expands-executive-team-with-vice-president-sales-and-marketing-and-vice-president-technical-services","status":"publish","type":"mfn_news","link":"https:\/\/heliospectra.com\/nl\/blog\/mfn_nieuws\/heliospectra-ab-expands-executive-team-with-vice-president-sales-and-marketing-and-vice-president-technical-services\/","title":{"rendered":"Heliospectra AB breidt directieteam uit met vicepresident verkoop en marketing en vicepresident technische diensten"},"content":{"rendered":"<div class=\"mfn-preamble\"><strong><\/p>\n<p class=\"mfn-wp-retain\">Bedrijf versterkt commerci\u00eble groei in verschillende markten<\/p>\n<p class=\"mfn-wp-retain\">GOTHENBURG, Sweden\/SAN FRANCISCO, CA, July 16, 2018 &#8211; Heliospectra AB (publ) (OTCQB: HLSPY, FIRSTNORTH: HELIO), a world leader in integrated lighting technology and services solutions for greenhouses and controlled plant growth environments, announced today the appointments of Hanna R&uuml;del as Vice President, Technical Services and Thorbj&ouml;rn Leu as Vice President, Sales and Marketing, effective August 2018. These new executive hires complete Heliospectra&#8217;s management team and ready the Company for rapid global growth.<\/p>\n<p><\/strong><\/div>\n<p class=\"mfn-wp-retain\">Met meer dan 18 jaar B2B-ervaring in de internationale voedingsmiddelenindustrie leidde Hanna de ontwikkeling en commercialisering van nieuwe productieconcepten voor snelgroeiende bedrijven. Ze werkte met klantgedreven ontwikkeling, go-to-market strategie\u00ebn en begeleidde de verkoop van concepten naar volledige marktintroductie. Hanna draagt bij aan een scherpe sales engineering-focus bij het nauwkeurig afstemmen van de eisen van de klant op de producten en diensten om een snelle en duurzame ROI te realiseren. Voordat ze bij Heliospectra kwam, bekleedde ze leidinggevende posities bij Micvac AB.<\/p>\n<p class=\"mfn-wp-retain\">&#8220;Heliospectra&#8217;s team of experts possesses deep knowledge and passion for plants, light and control. I&#8217;m excited to bring their expertise to market with our new technical services offering. Heliospectra will continue to exceed expectations through value-based sales and delivery of our unique technology and services solutions, which we customize to meet our customers&#8217; current and future needs as they grow,&#8221; said Hanna R&uuml;del, Vice President of Technical Services.<\/p>\n<p class=\"mfn-wp-retain\">Met meer dan 20 jaar internationale ervaring en leidinggevende functies bij bedrijven die actief zijn in de Europese Unie, de Verenigde Staten en Azi\u00eb, heeft Thorbj\u00f6rn verkoop- en technische teams opgeschaald in de IT-, telecommunicatie- en groene-technologiesectoren. Voordat hij bij Heliospectra kwam, was Thorbj\u00f6rn Vice President, Sales and Business Development, Americas bij Parans Solar Lighting AB.<\/p>\n<p class=\"mfn-wp-retain\">&#8220;Heliospectra achieved impressive growth this last year. The Company sets the industry standard with innovative system-based technologies that address commercial growers&#8217; most pressing operational challenges for tremendous bottom-line gains. I&#8217;m excited to be part of creating a `green&#8217; and profitable future together with the team,&#8221; said Thorbj&ouml;rn Leu, Vice President of Sales and Marketing.<\/p>\n<p class=\"mfn-wp-retain\">&#8220;Hanna and Thorbj&ouml;rn are&nbsp;world-class business leaders with extensive experience in the technology and food industries. Their experience in driving market adoption of integrated solutions will be a valuable asset to Heliospectra as we engage more deeply with our global customers, partners and suppliers. At this inflection point in our growth, it is time to strengthen and expand our commercial focus in all markets we serve,&#8221; said Ali Ahmadian, CEO, Heliospectra AB.<\/p>\n<div class=\"mfn-footer\"><hl2>Investeerdersrelaties:<\/hl2><\/p>\n<p class=\"mfn-wp-retain\">Ali Ahmadian, CEO van Heliospectra | +46 (0)72 203 6344 <virtloc>| ir@heliospectra.com<\/virtloc><\/p>\n<p class=\"mfn-wp-retain\">Redeye is Heliospectra Certified Advisor for Nasdaq First North &#8211;&nbsp;www.redeye.se<\/p>\n<p class=\"mfn-wp-retain\"><a href=\"http:\/\/www.heliospectra.com%C2%A0\">http:\/\/www.heliospectra.com&nbsp;<\/a><\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p class=\"mfn-wp-retain\"><strong class=\"mfn-heading-1\">Bijlagen<\/strong><br \/><a href=\"http:\/\/mb.cision.com\/Main\/5333\/2575987\/879188.pdf\" rel=\"noopener\" target=\"_blank\">PDF<\/a><br \/><a href=\"http:\/\/news.cision.com\/heliospectra\/i\/release-thorbjorn-hanna,c2453926\" rel=\"noopener\" target=\"_blank\">Bestand<\/a><br \/><a href=\"http:\/\/news.cision.com\/heliospectra\/i\/thorbjorn-leu-vp-sales-marketing,c2453927\" rel=\"noopener\" target=\"_blank\">Bestand<\/a><br \/><a href=\"http:\/\/news.cision.com\/heliospectra\/i\/hanna-rudel-vp-technical-services,c2453928\" rel=\"noopener\" target=\"_blank\">Bestand<\/a><\/p>\n<\/div>\n<script>\n                Array.prototype.slice.call(document.querySelectorAll(\".mfn-footer.mfn-attachment\")).forEach(function (el) { el.remove() });\n            <\/script>\n        <div class=\"mfn-attachments-container\"><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/proxy\/pdf.pdf?url=http%3A%2F%2Fmb.cision.com%2FMain%2F5333%2F2575987%2F879188.pdf\"><span class=\"mfn-attachment-icon\"><img decoding=\"async\" src=\"https:\/\/storage.mfn.se\/proxy\/pdf.pdf?url=http%3A%2F%2Fmb.cision.com%2FMain%2F5333%2F2575987%2F879188.pdf&type=jpg\"><\/span>PDF<\/a><\/div><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/proxy?url=http%3A%2F%2Fnews.cision.com%2Fheliospectra%2Fi%2Frelease-thorbjorn-hanna%2Cc2453926\"><span class=\"mfn-attachment-icon\"><span class=\"dash dashicons dashicons-media-default\"><\/span><\/span>Bestand<\/a><\/div><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/proxy?url=http%3A%2F%2Fnews.cision.com%2Fheliospectra%2Fi%2Fthorbjorn-leu-vp-sales-marketing%2Cc2453927\"><span class=\"mfn-attachment-icon\"><span class=\"dash dashicons dashicons-media-default\"><\/span><\/span>Bestand<\/a><\/div><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/proxy?url=http%3A%2F%2Fnews.cision.com%2Fheliospectra%2Fi%2Fhanna-rudel-vp-technical-services%2Cc2453928\"><span class=\"mfn-attachment-icon\"><span class=\"dash dashicons dashicons-media-default\"><\/span><\/span>Bestand<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Company to Strengthen Commercial Growth Across Markets GOTHENBURG, Sweden\/SAN FRANCISCO, CA, July 16, 2018 &#8211; Heliospectra AB (publ) (OTCQB: HLSPY, FIRSTNORTH: HELIO), a world leader in integrated lighting technology and services solutions for greenhouses and controlled plant growth environments, announced today the appointments of Hanna R&uuml;del as Vice President, Technical Services and Thorbj&ouml;rn Leu as<\/p>","protected":false},"template":"","class_list":["post-8024","mfn_news","type-mfn_news","status-publish","hentry","mfn-news-tag-mfn-lang-en","mfn-news-tag-mfn-type-ir","mfn-news-tag-mfn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heliospectra AB Expands Executive Team with Vice President, Sales and Marketing and Vice President, Technical Services - Heliospectra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heliospectra.com\/nl\/blog\/mfn_nieuws\/heliospectra-ab-expands-executive-team-with-vice-president-sales-and-marketing-and-vice-president-technical-services\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heliospectra AB Expands Executive Team with Vice President, Sales and Marketing and Vice President, Technical Services - Heliospectra\" \/>\n<meta property=\"og:description\" content=\"Company to Strengthen Commercial Growth Across Markets GOTHENBURG, Sweden\/SAN FRANCISCO, CA, July 16, 2018 &#8211; 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