{"id":5486,"date":"2023-04-03T16:07:55","date_gmt":"2023-04-03T16:07:55","guid":{"rendered":"https:\/\/heliospectra.com\/?p=5486"},"modified":"2024-09-17T09:55:32","modified_gmt":"2024-09-17T09:55:32","slug":"4-young-vertical-farming-visionaries-built-a-thriving-business","status":"publish","type":"post","link":"https:\/\/heliospectra.com\/blog\/4-young-vertical-farming-visionaries-built-a-thriving-business\/","title":{"rendered":"4 Young Vertical Farming Visionaries Built a Thriving Business"},"content":{"rendered":"<p><\/p><div class=\"row\"  id=\"row-1171112614\">\n\n\n\t<div id=\"col-14294375\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-383098826\">\n\n\n\t<div id=\"col-269393283\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:#6ebd8f;\" >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2724861495\" class=\"text\">\n\t\t\n\n<p>Research<\/p>\n\t\t\n<style>\n#text-2724861495 {\n  text-align: center;\n  color: rgb(255,255,255);\n}\n#text-2724861495 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-269393283 > .col-inner {\n  border-radius: 34px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1697738505\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\" style=\"background-color:#6ebd8f;\" >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1680073323\" class=\"text\">\n\t\t\n\n<p>Articles<\/p>\n\t\t\n<style>\n#text-1680073323 {\n  text-align: center;\n  color: rgb(255,255,255);\n}\n#text-1680073323 > * {\n  color: rgb(255,255,255);\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1697738505 > .col-inner {\n  border-radius: 34px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-247682109\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-247682109 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-3063168187\" class=\"text\">\n\t\t\n\n<p style=\"text-align: left;\"><span data-contrast=\"none\">It all began in 2017 when three friends, Magnus Crommert, Cristoffer Barath and Erik Lundgren decided to try modern indoor farming. Our own Plant &amp; Light Expert, Ida F\u00e4llstr\u00f6m, remembers when Magnus visited our G\u00f6teborg office, introduced us to his team\u2019s vision of modern farming, and left with an ELIXIA LED grow light under his arm. <\/span><span data-contrast=\"none\">With that LED grow light, he started to conduct tests in his garage while the rest of the business took form, including bringing on a young business visionary, Andreas Wihelmsson, as partner and CEO. Fast forward to today, and their operation has grown to become <\/span><a href=\"https:\/\/heliospectra.com\/blog\/the-ultimate-vertical-growth-from-0-7000m2-in-3-years\/\"><span data-contrast=\"none\">Ljusg\u00e5rda AB<\/span><\/a><span data-contrast=\"none\">, a successful and sustainable climate-certified farm in Tibro, Sweden.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Recently, in one of our <\/span><a href=\"https:\/\/heliospectra.com\/blog\/the-ultimate-vertical-growth-from-0-7000m2-in-3-years\/\"><span data-contrast=\"none\">most popular webinars<\/span><\/a><span data-contrast=\"none\"> of all time, Wihelmsson fired us up with Ljusg\u00e5rda\u2019s amazing story \u2013 building a thriving modern farm in what was once a factory, by \u201creplacing the tractor with lights and the shovel with an iPad.\u201d An enthusiastic evangelist for modern vertical farming, Wihelmsson explained, \u201cWe took the concept of farming outdoors and brought it indoors, creating a controlled ecosystem where we can grow under optimal conditions year-round. We have a facility here of 7,000 square meters. A year from now, we will have outgrown this facility and we will begin building the next one.\u201d He continued, \u201cIf someone would have told me years ago that I would be growing salad for a living, I would have thought they were joking. Yet today thousands of families are eating our salad every week.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t\t\n<style>\n#text-3063168187 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><a href=\"https:\/\/heliospectra.com\/blog\/the-road-ahead-for-vertical-farming\/\"><span data-contrast=\"none\">View our Webinar on Vertical Farming &gt;&gt;<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h4 style=\"text-align: left;\" aria-level=\"2\"><b><span data-contrast=\"none\">What are the secrets to Ljusg\u00e5rda\u2019s overwhelming success?<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n\t<div id=\"gap-330294922\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-330294922 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2722044166\" class=\"text\">\n\t\t\n\n<p style=\"text-align: left;\"><span class=\"TextRun SCXW238686277 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">Here<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">are<\/span><span class=\"NormalTextRun SCXW238686277 BCX8\"> 5 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">key<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">things<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">we<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">learned<\/span><span class=\"NormalTextRun SCXW238686277 BCX8\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">our<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">webinar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">about<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">starting<\/span><span class=\"NormalTextRun SCXW238686277 BCX8\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">successful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW238686277 BCX8\">vertical<\/span><span class=\"NormalTextRun SCXW238686277 BCX8\"> farm:<\/span><\/span><span class=\"EOP SCXW238686277 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t\t\n<style>\n#text-2722044166 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW237887814 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\">5 Habits <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\">of<\/span><span class=\"NormalTextRun SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\">Highly<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\">Successful<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\">Vertical<\/span><span class=\"NormalTextRun SCXW237887814 BCX8\" data-ccp-parastyle=\"heading 2\"> Farm<\/span><\/span><span class=\"EOP SCXW237887814 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t<div id=\"gap-1343667219\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1343667219 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2290142736\" class=\"text\">\n\t\t\n\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW175215969 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW175215969 BCX8\" data-ccp-parastyle=\"heading 3\">1. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175215969 BCX8\" data-ccp-parastyle=\"heading 3\">Quality<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175215969 BCX8\" data-ccp-parastyle=\"heading 3\">Comes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW175215969 BCX8\" data-ccp-parastyle=\"heading 3\">First<\/span><\/span><span class=\"EOP SCXW175215969 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t\t\n<style>\n#text-2290142736 {\n  color: #0c7088;\n}\n#text-2290142736 > * {\n  color: #0c7088;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><span class=\"TextRun SCXW146852629 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">Wihelmsson<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">commented<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">that<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">More<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">than<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> 70% <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">of<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> all the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">fruits<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">vegetables<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> Sweden <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">eats<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">are<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">imported<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">other<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">countries<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\">.\u201d <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">This<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">leads<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> not <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">only<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">higher<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> emissions, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">but<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> it <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">also<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">negatively<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">affects<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> plant <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">quality<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">nutrients<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">due<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> to the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">transportation<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">time<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">Because<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">indoor<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">vertical<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">farming<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">enables<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">Ljusg\u00e5rda<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">grow<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">locally<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">they<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">always<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> get <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">their<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">products<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> to store <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">within<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> 24 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">hours<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">of<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">harvest<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">retain<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW146852629 BCX8\">quality<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW146852629 BCX8\">and nutrition<\/span><span class=\"NormalTextRun SCXW146852629 BCX8\">.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW146852629 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t<div id=\"text-545030232\" class=\"text\">\n\t\t\n\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW24031839 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">2. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Give<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Your<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Customers<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">What<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">They<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Really<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Want<\/span><span class=\"NormalTextRun SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\"> (Not <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">What<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">You<\/span><span class=\"NormalTextRun SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\"> Think <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">They<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">Want<\/span><span class=\"NormalTextRun SCXW24031839 BCX8\" data-ccp-parastyle=\"heading 3\">)<\/span><\/span><span class=\"EOP SCXW24031839 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t\t\n<style>\n#text-545030232 {\n  color: #0c7088;\n}\n#text-545030232 > * {\n  color: #0c7088;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Ljusg\u00e5rda produces salad greens, including lettuce and arugula, for Swedish tables year-round. Wihelmsson noted, \u201cWhen it comes to making a produce buying decision in Sweden, 7 out of 10 people say that one of the most important factors is that it&#8217;s Swedish. Sustainability and price are also very important. We provide a great-tasting Swedish product that is sustainable, and we sell it at roughly the same price as imported products.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">When it comes to giving customers what they want on an individual crop level, Ljusg\u00e5rda is able to use LED grow lighting and intelligent controls to influence every phase of plant growth, from biomass development to finish and flavor. Wihelmsson commented, \u201cOne very interesting experience we had was with our rocket salad, the first product we launched. I remember our initial tryouts and it tasted terrible.\u201d He laughed, \u201cWe were by far growing the worst tasting rocket salad in the world, but we became better. We developed a good product with a robust peppery flavor, and we went to grocery stores for people to try it. Their polite reactions were that it was okay, so we knew that we had it dead wrong. We progressed by altering our rocket salad\u2019s flavor through lighting control and conducting countless in-house and in-store taste tests.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Wihelmsson continued, \u201cWe realized that Swedes didn\u2019t want a traditional strong rocket salad. They wanted a mild one. We have a term in Sweden, <\/span><i><span data-contrast=\"none\">Lagom<\/span><\/i><span data-contrast=\"none\">, which relates to balance \u2013 not too little, not too much. We ended up producing a milder rocket and outsold all other products in that store.\u201d He concluded, \u201cYou don&#8217;t always know what the customer actually wants until you test in person and can see their reaction. If in the future customers demand a spicier rocket salad, we can achieve that with our flexible LED lighting. We have the ability to control taste, nutrition, quality, color, biomass, almost everything \u2013 because light has a huge effect on plants. You just first need to figure out what your customer wants in their food.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t<div id=\"text-626330431\" class=\"text\">\n\t\t\n\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW176281546 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">3. Control <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">Your<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">Light<\/span><span class=\"NormalTextRun SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">Optimize<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">Your<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW176281546 BCX8\" data-ccp-parastyle=\"heading 3\">Production<\/span><\/span><span class=\"EOP SCXW176281546 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t\t\n<style>\n#text-626330431 {\n  color: #0c7088;\n}\n#text-626330431 > * {\n  color: #0c7088;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><span data-contrast=\"none\">An intelligent LED lighting strategy can help you achieve your crop goals. We have worked with Ljusg\u00e5rda to accelerate their production of arugula and reduce their production time by 19%, by making adjustments to their lighting strategies. Wihelmsson commented, \u201cFor us, light control is very important to our production. If we look at our collaboration with Heliospectra, we chose to go with ELIXIA LEDs because we needed maximum flexibility. The other reason was their positive effect on reducing power consumption.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Ljusg\u00e5rda has also found that flexible LEDs can help them control risk and even save crops. Wihelmsson noted, \u201cNow that we have been running this farm for a few years, we\u2019ve come to see that our flexible lights can actually be used to compensate for human errors or things like the water tank failing or other issues. In such cases, we have been able to change the spectrum to recovery lighting. Our LED lighting has meant a lot to us and the flexibility has been extremely important.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t<div id=\"text-3575447756\" class=\"text\">\n\t\t\n\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW14826434 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\">4. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\">Automate<\/span><span class=\"NormalTextRun SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\"> Step by Step (and Plan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\">Several<\/span><span class=\"NormalTextRun SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\"> Steps <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\">Ahead<\/span><span class=\"NormalTextRun SCXW14826434 BCX8\" data-ccp-parastyle=\"heading 3\">)<\/span><\/span><span class=\"EOP SCXW14826434 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t\t\n<style>\n#text-3575447756 {\n  color: #0c7088;\n}\n#text-3575447756 > * {\n  color: #0c7088;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Wihelmsson talked about the company\u2019s approach to automation, \u201cWe had to redesign the system to be able to get it automated step by step and growing-wise it&#8217;s been working. For us most steps in production will be semi-automated, leveraging a machine but with human beings still involved, while other steps will be fully automated.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">He cautioned, \u201cYou need to do the math and see where automation makes economic sense for you. Our approach is to look at what takes up the most labor, what is most costly in the whole economic calculation, and address it. We also run the numbers to plan ahead. For example, we are preparing some processes for automation, but we won&#8217;t automate them until production volumes hit certain critical numbers. Overall, it\u2019s best to take it one step at a time, starting with a semi-automated approach.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\t<div id=\"text-148844806\" class=\"text\">\n\t\t\n\n<h6 style=\"text-align: left;\"><span class=\"TextRun SCXW65457006 BCX8\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\">5. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\">Keep<\/span><span class=\"NormalTextRun SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\"> it Simple and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\">Learn<\/span><span class=\"NormalTextRun SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\"> from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65457006 BCX8\" data-ccp-parastyle=\"heading 3\">Others<\/span><\/span><span class=\"EOP SCXW65457006 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n\t\t\n<style>\n#text-148844806 {\n  color: #0c7088;\n}\n#text-148844806 > * {\n  color: #0c7088;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\"><span data-contrast=\"none\">Rather than focusing on the high-tech aspects of their operation, Ljusg\u00e5rda found that their consumers responded better to a simpler, more straightforward message. Wihelmsson commented, \u201cWe know that our consumers want local produce, and so it says three times on the bag that our salad is from Sweden. We keep our messaging and packaging simple, ensuring people know that we are passionate about growing great tasting, nutritious, and sustainable food that they can eat in good conscience year-round. This simple, positive message has helped put our bag salad in the top three in each and every store, and it\u2019s even number one in several of them.\u201d\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">If you are interested in starting your own vertical farming operation or taking your farm to the next level, Wihelmsson suggested that you try to learn from others who have succeeded. He commented, \u201cWe have something we like to call common farmer sense. It&#8217;s a direct translation from Swedish, and it basically consists of us questioning all the solutions that are out there and always telling ourselves not to reinvent the wheel. See if any industry or any other grower has already taken an approach you want to try. Take a look at it, learn from it, and then start growing from there.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/heliospectra.com\/blog\/ljusgarda-the-ultimate-vertical-growth\/\"><span data-contrast=\"none\">Watch the entire webinar:<\/span><\/a><span data-contrast=\"none\"> Ljusg\u00e5rda, The Ultimate Vertical Growth From 0 to 7000 m2 in 3 years.\u200d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:510}\">\u00a0<\/span><\/p>\n\t<div id=\"gap-1600770012\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1600770012 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1998009319\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1998009319 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-997727536\">\n\n\n\t<div id=\"col-1089984460\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-2138414671\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2138414671 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-448287926\" class=\"text\">\n\t\t\n\n<h2>Related content<\/h2>\n\t\t\n<style>\n#text-448287926 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-689130045\">\n\n\n\t<div id=\"col-1350911914\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-269195015\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-269195015 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1\" >\n  <div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:80%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/does-your-winter-greenhouse-tomato-know-what-it-could-yield\/\" class=\"plain\" aria-label=\"Does Your Winter Greenhouse Tomato Know What It Could Yield?\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"573\" src=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2022\/11\/article-does-your-greenhouse-tomatoes.webp\" class=\"attachment-original size-original wp-post-image\" alt=\"tomato\" srcset=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2022\/11\/article-does-your-greenhouse-tomatoes.webp 860w, https:\/\/heliospectra.com\/wp-content\/uploads\/2022\/11\/article-does-your-greenhouse-tomatoes-300x200.webp 300w, https:\/\/heliospectra.com\/wp-content\/uploads\/2022\/11\/article-does-your-greenhouse-tomatoes-768x512.webp 768w, https:\/\/heliospectra.com\/wp-content\/uploads\/2022\/11\/article-does-your-greenhouse-tomatoes-800x533.webp 800w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center is-large\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/does-your-winter-greenhouse-tomato-know-what-it-could-yield\/\" class=\"plain\">Does Your Winter Greenhouse Tomato Know What It Could Yield?<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:80%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/horticulture-lighting-metrics-understand-grow-lights\/\" class=\"plain\" aria-label=\"Horticulture Lighting Metrics: Understand Grow Lights\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"730\" src=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead.jpg\" class=\"attachment-original size-original wp-post-image\" alt=\"\u201c\u201d\" srcset=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead.jpg 1080w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead-300x203.jpg 300w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead-1024x692.jpg 1024w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead-768x519.jpg 768w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/10\/Greenbelt-Overhead-800x541.jpg 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center is-large\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/horticulture-lighting-metrics-understand-grow-lights\/\" class=\"plain\">Horticulture Lighting Metrics: Understand Grow Lights<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:80%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/international-womens-day-2022\/\" class=\"plain\" aria-label=\"International Women&#8217;s Day 2022\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/05\/62267ed6b8f50bf66f3a9567_International-Womens-Day-p-800.png\" class=\"attachment-original size-original wp-post-image\" alt=\"International womens day post\" srcset=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/05\/62267ed6b8f50bf66f3a9567_International-Womens-Day-p-800.png 800w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/05\/62267ed6b8f50bf66f3a9567_International-Womens-Day-p-800-300x300.png 300w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/05\/62267ed6b8f50bf66f3a9567_International-Womens-Day-p-800-150x150.png 150w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/05\/62267ed6b8f50bf66f3a9567_International-Womens-Day-p-800-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center is-large\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/heliospectra.com\/blog\/international-womens-day-2022\/\" class=\"plain\">International Women&#8217;s Day 2022<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<h2 style=\"text-align: center;\">Get in touch with us!<\/h2>\n<p style=\"text-align: center;\">From custom light planning, to tailored quotes, and everything in between, <br \/>our team of horticulture experts are always ready to assist.<\/p>\n\t<div id=\"gap-711167052\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-711167052 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"579\" src=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/11\/Heliospectra_circular-plant_Web_72_Rityta-1-26.png\" alt=\"\" class=\"wp-image-5290\" style=\"width:627px;height:auto\" srcset=\"https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/11\/Heliospectra_circular-plant_Web_72_Rityta-1-26.png 596w, https:\/\/heliospectra.com\/wp-content\/uploads\/2023\/11\/Heliospectra_circular-plant_Web_72_Rityta-1-26-300x291.png 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-column 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