Heliospectra AB Expands Executive Team with Vice President, Sales and Marketing and Vice President, Technical Services

Company to Strengthen Commercial Growth Across Markets GOTHENBURG, Sweden/SAN FRANCISCO, CA, July 16, 2018 – Heliospectra AB (publ) (OTCQB: HLSPY, FIRSTNORTH: HELIO), a world leader in integrated lighting technology and services solutions for greenhouses and controlled plant growth environments, announced today the appointments of Hanna Rüdel as Vice President, Technical Services and Thorbjörn Leu as Vice President, Sales and Marketing, effective August 2018. These new executive hires complete Heliospectra’s management team and ready the Company for rapid global growth.

Bringing more than 18 years of B2B experience within the international food industry, Hanna led the development and commercialization of new production concepts for high-growth companies. She worked with customer-driven development, go-to-market strategies and guided concept sales to full market adoption. Hanna contributes sharp sales engineering focus in aligning customer requirements precisely with products and services to achieve rapid and sustained ROI. Before joining Heliospectra, she held executive leadership positions with Micvac AB.

“Heliospectra’s team of experts possesses deep knowledge and passion for plants, light and control. I’m excited to bring their expertise to market with our new technical services offering. Heliospectra will continue to exceed expectations through value-based sales and delivery of our unique technology and services solutions, which we customize to meet our customers’ current and future needs as they grow,” said Hanna Rüdel, Vice President of Technical Services.

With more than 20 years of international experience and leadership roles with businesses operating throughout the European Union, the United States and Asia, Thorbjörn has scaled sales and technical teams in the automotive IT, telecommunications and green technology industries. Before joining Heliospectra, Thorbjörn served as Vice President, Sales and Business Development, Americas at Parans Solar Lighting AB.

“Heliospectra achieved impressive growth this last year. The Company sets the industry standard with innovative system-based technologies that address commercial growers’ most pressing operational challenges for tremendous bottom-line gains. I’m excited to be part of creating a ‘green’ and profitable future together with the team,” said Thorbjörn Leu, Vice President of Sales and Marketing.

“Hanna and Thorbjörn are world-class business leaders with extensive experience in the technology and food industries. Their experience in driving market adoption of integrated solutions will be a valuable asset to Heliospectra as we engage more deeply with our global customers, partners and suppliers. At this inflection point in our growth, it is time to strengthen and expand our commercial focus in all markets we serve,” said Ali Ahmadian, CEO, Heliospectra AB.