(GOTHENBURG, Sweden/SAN FRANCISCO, CA, November 9th, 2016) – H­­eliospectra AB (publ) (OTCQB: HLSPY, FIRSTNORTH: HELIO), a world leader in intelligent lighting technology for controlled environments horticulture, has appointed Ali Ahmadian as Heliospectra’s Chief Commercial Officer. Ali will be taking on the role on November 14th, 2016.

Ali Ahmadian joins Heliospectra after his previous role as Vice President of Environment and Sustainable Solutions for Asia and Oceania at Tetra Pak as a part of the global executive leadership team. In this role, he was key in establishing profitable new markets and generated double digit net revenue growth in the entire region. Before joining Tetra Pak, Ali founded and ran Abban Co, a company that manufactures water measurement equipment used in households, irrigation and industry in Iran. The company has approximately 200 employees with annual sales of $10 million.

Heliospectra’s different customer segments are growing strongly and to achieve a deeper focus on sales growth, Ali Ahmadian was hired as Chief Commercial Officer. Ali has the experience, skills and motivation needed and he has a long experience of being a driving force in business development, sales and leading successful commercial teams. We are therefore very pleased to welcome him to Heliospectra.” Says Staffan Hillberg, CEO of Heliospectra 

Ali will lead projects to develop Heliospectra’s commercial strategy. He will also focus on further strengthening the organization around all revenue activities, including finding new revenue streams and business models. 

“This opportunity is tremendous. Given the long-term demand for indoor growing, I see great potential for successful commercialization. Heliospectra can also come to offer comprehensive sustainable solutions in partnership with other actors. I see very positively on Heliospectra’s development in the international market.” Says Ali Ahmadian.